What have you learnt from audience feedback?

In order to ensure that our final product and ancillary tasks were completed to a standard of high quality, we carried out several methods of research, using both primary and secondary data. For secondary data we used evidence of existing media products in order to show the simularities between our own product and the real media product. However for primary research my group has carried out 2 serperate surveys in order to gain audience feedback. The two forms of audience feedback which my group has used involved:

• Class Feedback


• Peer Feedback

Class Feedback was carried out during lesson time and involved the class coming together and watching each groups video and commenting on the areas which they enjoyed and believed were done well whilest also making note of any glitches within the products. From this each group would then give constructive critisism of how the group could better there work and improve upon their final product. There was then a chance for us to come together and discuss the notes which the other groups gave us with them and give other suggestions and advice on how to go about making the improvements.

Peer Feeback was carried out outside fo lessons and was undertaken my our fellow peers who were not memebers of our media class. Each candidate received a questionaire and were asked to carry out a simular process as above where by they would watch the video and then look to answer the 8 questions which were presented to them.

From our class feedback we received a mixture of positive and negative feedback though largerly positive. The members of our calss were also able to provide us with ideas of how we could improve our music video before the final product was complete.

As mentioned the majority of our feedback which we received from our class was positive; with most commenting:

• Good editing techniques.


• Good Miming and syncing with the audio and video.


• Good Varience of Mise-En-Scene.


• Good use of camera angles.


• Story line matches well to the audio.


• Generally liked the story line.

The comments on good editing techniques were largerly linked with the flashback scene and how we had devised and adapted this to fit the audio and give more impact and effect upon the audience. The comments also showed that most felt that the darkness and contrast difference between Beths and eddies scenes or in otherwords the actors and the artist, which is Jodi's clips, works really well and helped show a clear definition between the two.

The negative feedback which we received as a group was generally for minor matters which could be fixed quite simply. These were things like:

• Why is there a random horse in some clips mise-en-scene?


• Issue with zooming in and out on certain clips.


• Issue with unsteady camera work on certain clips.


• Why the random slips during a scene?


• The swear word within the text was not allowed within the clip of the phone.

And therefore from these negative comments we have been able to asses them a discuss how as a group we would try to improve the product. From the constructive critisim we were also given the following methods as ways in which as a group we could improve our work:

• Crop the random horse out of the clips if possible.


• Re-Film unsteady clips.


• Re-Film clips with dodgy zooming.


• Pixelate effect on swear word of text.


• Re-Film the text if neccesary.


• Possibly exlpore the story line further.

Our peer feedback was largerly simular to the comments made within the class feedback. however after receiving our questionaire these were the comments which we received:

1. When asked whether they enojyed the music video or not and asked to rate it out of 10 100% of candidates rated our video 8/10 or above.


2. The comments on what the aidence felt was positive aspects of our video alrgerly discussed the way in which the music fitted with the storyline, the enthusiasm of the actors within the video, the way in which the acting fitted with the song choice, jodi's convincing role as kelly clarkson and the chemistry between the two actors and the good varience of mise-en-scenes throughout the video.


3. When asked whether they beleived the story line fitted the song 100% of the candidates commented that they did beleive that the story line fitted the song.


4. When asked if the actor who played the artist fitted her role again many commented on the simularities and skill of the actor in the sense of her excellent miming abilities and simularities in looks such as blonde hair.


5. When asked if the actors fitted their role the comments again showed that 100% agreed that the actors fitted their role as a couple due to the chemistry between them and their excellent acting skills.


6. When asked whether they were fans or not of kelly clarkson and even if not whether they enjoyed the video 100% of candidates agreed to enjoying the video and stating that they beleive it did kelly clarksons original work justice even if they were fans.


7. When asked on suggestions for improvements the general comments included adding more of a variety of camera angles, sorting out the dodgy zooming within clips and adding a range of shot.


8. No candidates said they didnt enjoy the video and therefore skipped or answered this question.

Another method which i personally chose to use in order to gain audence feedback was the social networking site facebook. This website allowed me to post my work where media students of other instistutions could give me feedback but also to simply gain feedback from my specific target audience for the video. Evidence of this is:

There were a couple of things which personally as a group we picked up on throughout our main product such as the random phone playing on the piano. These were aspects which others hadnt noticed but we as a group had a beleived should be adjusted as others may notice them who are important such as our examiners.