Thursday, 31 March 2011

How effective is the combination of your main product and your ancillary tasks?

When assessing the effectiveness of the combination of my media product and my ancillary task i must first remind my self of the genre of my music. My Music Video is based upon Kelly Clarksons track Becasue of you. Kelly Clarkson is a pop/rock artist and therefore we must ensure that moth tasks link with this theme. The track weve chosen is quite dark and in a sense depressing. The artist sings of her troubles and pain and therefore we had to ensure we showed this within both, the video and images used for the ancillary task. In order to do this we had the artist often singing with a pained expression and using camera angles which show her vunerability and victim identity. Much of the footage was darkened within the acting scenes to show this darkness and rawness of the footage and action. In order to show this within my digipak and final task i chose the artist to be waring darker clothes which links to the dark nature of the video. Some of the images which ive used show a sense of vunerability however a couple are more attitutey i decided on going with this attitude approach in order to represent that because of you is a track from the album and not the whole album and therefore it represents her past, the brick wall represents the rawness and rough past shes expereienced but the attitude show that this is her past and now she has to be strong. Throughout the video we try to show both the vunerable victim side of the artist who breaks down alot but also combine this with the slightly stonger aspects which shows she understands her past and now shes dealt with it she can express it more freely, what hasnt killed her has made her stonger. Expanding on this ive tried to show both aspects of her life throughout both tasks the past and the present. The brighter lighter clothes used within the video also express this new life where shes no longer in pain and suffering shes not the victim. The big simularity between the two is that both artists have rather dark make up, naturall we went for the pale skin and dark eyes apparoach which can be seen throughout the video and ancillary tasks.

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