Digipak analysis

(FRONT)
(INSIDE LEFT)

(INSIDE RIGHT)

(BACK)

This post focuses on looking at the detail of the product and analysing and justifying the reasons for choice ofaspects such as colour, style, placement and image choice.

Firstly if we begin with the front cover the image shows the artist wearing a dark leather jacket with a dark vest underneath, the make up is pretty dark around the eyes which links to the rock pop image which we had chosen for the artist and which ties in with the style of music which the album is trying to sell and promote. Inspiration for the front cover came from a simular front cover of Kelly clarkson.

In this album cover for "All i ever wanted" shows the original artist miss clarkson wearing the leather jacket showing a sense of seductiveness and really representing her rocky image with the main focus being on the image with a slight patterned background and simple text overlay. When producing my front cover i decided i wanted to show simular characteristics to this original cover by using the simular styling choices of dark clothing and dark make up but also drawin in the slightly seductive pose, however when creating our video we took into account the rock nature of the artist but also the pop and therefore whilest using the simular image to the one used above i decided to use lighter text colours and slightly more feminine fonts. When first creating the front cover i followed these rules discussed above, although something still seemed to be missing the cover was still plain and therefore i had to experiment with ways in which to brighten the cover and add more detail. This is where the paint brush tool comes into play; using the several circles of different sizes i chose to add a left and right overaly margin to cover the plainess and add some emphasis and framing to the image. The dark colours represent the artists rock style however the use of the light pinks and purples ass the sense of feminism as you can see the text and the swish tool which has been used for the text to be placed upon so to not become lost within the back ground are all within the same shades. In order to tie the whole cover together in a harmonious style. The pose which our artist is holding within the image represents a slight sense of seduction as with kellys but again, looking at the naievety of the artist and showing a clean nature to the images. Seduction is shown through the slight back arch, the holding and lifting of the hair represents slight seduction however the pose was taken from ideas of images we had assesed from our own groups younger life. We noted many of the poses which had been around and tried to then link these with modern artists and models ideas.

Secondly the inside left wasnt taken from any of Kellys work but instead from another artist. Due to the artist being of a younger age and being considered to have a simular style of pixie lott who is currently twenty i decided to look at other artists who fell into this simualr age bracket and styles which they chose to use on the inside left page. The style itself of a pull out image with a quotation was taken from a "Taylor swift" cover. Though again the pose and image itself used focuses on the rock nature of the artist with the use of the dark clothing and makeup, the pose is quite casual and edgy but still femine. It shows the artists ruffling her hair to one side which can be shown to portray seduction however this time the image focuses more upon the angle of which the image is captured i order to show a 3 dimensional sense to the image and not a 2. the house style of the image is kept with the front cover through the dark clothing, makeup and continuance of the same back ground.

Next the inside right page shows the actual CD placement and the image of the CD. This idea was again extracted from an example i found within my own Album collection by taylor swift. She used the back ground from her front cover in order to show a continuance of house style however i decided that this seemed to plain and unprofessional and therefore added an image. The text clearly shows the name of the artist on the top line with because of you underneath using the whole in the centre of the cd as an 'O' i felt this would show an clever initiative and that the designer had actually thought of all aspects of the shape and design of the CD its self.

Finally the back cover of my cd was based upon a traditional style which i took note of within research of again my own collection and online. The majority of existing product showed the titles of the contents along the left hand side with a design or image to the right and beneath this would be barcode and promotional information. Which is why i decided to follow this similar layout style. I kept the house style through use of colours and the same brick wal background with the dark clothing styles.