Audience Profile

As we’ve sat brainstorming different ideas which we had for our music video and which we agreed would be the most appropriate and were most practical we realized we needed to draw up and audience profile in order to be able to understand who we was marketing our video at and therefore what this select audience would be looking for within a music video. From this discussion we concluded the following. This audience profile will look at the Age, Gender, Income and interests of those whom which we plan to market our product towards.

After this discussion i can conclude that personally from what was discussed out target audience would be those who fall into the teenager-young adult category. This is due to its heavily pop based nature which is generally consumed by the younger audience however due to its slower tempo and deeper nature and emotional context i believed it was unlikely for the song to be reaching out to those much younger than 13/14 due to their younger minds and in ability to understand the emotional context which the song explores. The pop culture usually focuses upon creating idols and role models for the audience and for this reason i believe it would be this age group who are of the age of the artist whom would listen to and be able to feel a more emotional connection and idol appeal towards the artist. In a sense when the audience is younger the emotional appeal comes from them not wanting to grow up and be put into the same situation.

Due to the song being told from the females perspective and dealing with the dark aspects of a vulnerable female mixed with the controlling violence of a dominant male. Therefore we believe that the viewer would most likely be a female as we feel we shall be able to connect more emotionally with a female more than with a male in the sense that we hope to look for sympathy from our audience towards our characters and therefore we want to really connect in a sense that we feel we couldn't with a male.

Due to the young age of our employees we expect their income to be little or none, with some being below the national working age their only income could be through parents in terms of being given money or through pocket money. Those who do have an income would be earning very little due to being on part-time wages of maybe only 8 hours a week. Therefore we can conclude the wage is of very little.

Finally the interests of the audience well, due to the heavily pop based nature of the artist we agreed that it is likely that the audience would be interested in similar artists such as Katy Perry, Britney spears and other such artists. Due to this girly pop theme and genre of the video we looked into what these sort of females would be interested in generally we notes a passion for romantic comedies and emotional reaching movies such as "Love actually" and "The Notebook”. The girls would love cheap high street fashion and most likely purchase their clothes from shops such as new look, Primark and H&M.