Andrew Goodwin's theory is ab
The key features concerning Andrew Goodwin's theory are:
-relationships between lyrics and visuals
-relationships between the music and visuals
-music genres have their own music video styles and iconography e.g. country music always has cowboy boots and hats
-demand from record company for a lot of close-ups of main artist or vocalist
-likely to be references to voyerism: related to females usually, also in terms of looking (binoculars, keyholes etc), the sense of spying
-intertextual references to other music videos, film and TV texts
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