Indie Tribe Power Point.

In groups we were set a homework task of choosing and then anlaysing an urban tribe of our choice, this had to be presented in the form of a powerpoint presentation, which we would then have to present to the rest of our class exspressing key aspects of teh urban tribe including a definition of the tribe, genral influences, their music and usual style choices.

SLIDE 1: As you can see our group decided to analyse the urban tribe that is stereotypically 'Indie'. The group consisted of Jodi, Kerstin and I.

SLIDE 2: This slide contained the defininition of our urban tribe, Indie. it gave a basic view that most members of the tribe would wear the same style of fashion and listen to the same music and would usually belong to the tribe in order to feel a sense of belonging due to the fact that the intertests and hobbies would usually be simular to that of the other members of the tribe. The slide also gives an insight into typical artists the tribe would listen to.

urban dictionary defintion: Indie is an abreviation of the title independant rock, however the actual dictionary will actuall state that indie is more an abreviation of independant. In terms of music it would be independent of major labels/mainstream stuff. History: grew out from 60s garage, 70s punk, and 80s post punk it started in the mid 80s as alternative/college radio music. Once nirvana hit big the alternative genre split: the popular side was just alternative(Smashing Pumpkins, Hole, No Doubt, etc.) and the other half that wasn't mainstream(by choice or not) became indie rock(Pavement, Sebadoh, Built To Spill, etc). Some bands have signed to major labels but are still considered indie(Modest Mouse, etc.). Go figure. Sound: In the begining indie sounded like alternative(because it was) but it grew more experimental and weird. In Britain indie has more of a typical sound like Radiohead, Muse, etc. rather than a definition based on 'the scene.' The scene: if you really think all indie kids do is try to be cooler than other people then... well.. you're mostly right. The main point is, don't take the scene and the whole hipster attitude seriously. No one does. And if you do, well, then I'm cooler than you. However another post also stated that Indie was music which was released on an independant label and majority would be slightly left of mainstream and not always about love but about odd thigns such as christmas in zoos and other thingas often seen while smoking funny stuff.

SLIDE 3: The slide looked at those who would usually influence the tribe. As we can see on the slide and from the definition, music plays a large part in the lives of these individuals and its usually through music that the individuals find their sense of being amongst the tribe and a sense of style. One of the most popular of these musical influences of modern day indie tribes would of course be the ever most famous Arctic Monkeys, and therefore many young indie boys would aspire to dress in a simular style to that of Alex turner lead vocalist, Jamie cook lead guitarist, Nick O'Malley bass guitarist and backing vocalist, Matt Helders drummer and backing vocalist and John Ashton who acts as a touring member playing keyboard, guitar and doing sining backing vocals.

SLIDE 4: This slide exspresses a small selection of artists who would typically fall into this genre. As you can see those on the slide are that of well known bands; Vampire weekend, Jack Penate, The Rumble Strips, The Kooks. The Smiths and The Wombats. SLIDE5: This slide expresses the genral style choices, of the individuals belonging to the tribe. The majority of the tribe would have an interest in vintage clothing and in labels such as Lyle and Scott and Fred Perry.

'i love my nails' dr: katherine freeman. UK 2004

Notes:

informal- silence lack of commentary.

slightly observation however more question & answers.

dramatic event - "taaaa daaa" effect.

bizzarre- not very educational.

Overall we can see from the notes that this particular short documentary was rather informal as it consisted of a lack of documentary and did involve a slight sense of an observational view however at the same time was close up and involved a question and answer theme. There was no clear dramatic event within the clip except for the revealing of the nails at the end of each person. You could call this the "taaa daaa" factor. Overall there wasn't anything particularly educational about this documentary and it was all rather bizarre.

'the urban suvannah' dr matthew cook , vincent lund. UK 2004

NOTES:

Features:

-Townies vs Skaters

-Narrator/Commentator (explanatory)

-Experts (academics)

-Observational (fly on the wall)

-Dramatic events

Overall the main features of this documentary involved the observation view of both a group of townies and a group of skaters. The short video had a Explanatory narrator/commentator who told the story of the dramatic events which happened between the two and alone. But also included input and information from experts.

INFORM

the voice over informs the audience using formal terms such as "dominant male" and other such phrases.

ENTERTAIN

the accents used within the documentary are rather comedic and the clip is made humours by the way in which the teens are portrayed as animals using animal noises and other such manners such as how they interact.

EDUCATE

the sense of eduction ad educating is given through the use of experts.

introduction: the phone call

The next task which the class undertook was planning and filming and then editing a short monologue of a phone call. The purpose of this task was in order to give us as much practice and experience within filming and editing as we can before we actually undertook our final task.

I personally wasn't in due to illness for the planning and filming of these task however did work with another group in order to edit their phone call. From this i learnt how a phone call was actually shot in that the conversation for each of the individuals involved was filmed bit by bit jumping between the two, but rather by filming each individuals monologue at once and then edited in the form of splitting the scenes and merging them together in order to form a conversational sequence, something which i hadn't been aware of previously.

use of video cameras and editing; introduction

We began this year within media A2 looking into media editing and film during an introductory lesson. During this lesson we learnt that our first task would involve planning 3 seperate videos which would advertise a drink of our choice. My group came up with the idea of trying to advertise a new brand of energy drink known as 'Electric Shock'. Our teacher told us how we must ensure that each advert connected with the next in some form so that the audience could so a consistent brand image developing within the three. Our task began by planning each advert in the form of story boarding our ideas and organising camera angles and actors as well as writing a full script for each advert.

After we had thought of plans and analysed some existing advertisements which were already out marketing products, we decided that the most appropriate method to ensure the audience wanted to watch and receive the message of our advert was through celebrity endorsement. We sat for a while discussing a few well known names which would be appropriate for our product and finally decided upon Usain Bolt, World Championships and Olympian record holder. We chose him due to his sense of character and the fact that we hoped his characteristics and reputation would help to promote our product in this same positive way.

We decided our method of keeping consistency would be by using a brand slogan which would allow our audience to be able to identify our brand automatically. Our slogan we decided on was "Electric Shock, it's electrifying". We decided that this phrase would be said in each advert by Usain Bolt and we would use to this to play of as a pun using catchy noticeable ideas such as lighting bolts edited into adverts and using lightning bolts within out bands logo and label design. The idea of a lightening bolt also teamed up with the play on words of usain bolt.

Actors:
Eddie Njenga- Usain Bolt
James Wilson- Main character
Daniel Thomas- Runner 1
Kwabena- Runner 2
Liston- Runner 3

Advert 1

Our first advert involves the characters as mentioned above. We see Main Character (James Wilson) running in the race, however he is weak and tired. Then Usain Bolt (Eddie Njenga) saves the day by telling him to drink "Electric Shock" convincing his it will give him energy and aid him to win the race. It does so and we see Main character win the race. The advert closes with Usain Bolt smiling into the camera and stating "Electric shock its electrifying" teamed with a wink. The purpose and message of this advert is in order to sell the product by persuading the audience with the drinks benefits and abilities, to give them a huge energy serge.

Advert 2

Our second advert took a different approach to that of the first, instead of looking solely at the more athletic fitness approach, but instead combining this with the idea of a fight to the finish line but rather than a finish line we chose to use the idea that the finish line was the bottle of energy and drink and the aim of the race was the first to reach the drink. The majority of this short clip was filmed and then edited again to ensure it was in its most effective form of slow motion and in order to show every movement and action taken by the runners. The message being portrayed here is the idea of that the drink is desirable and that everyone wants it and therefore its in high demand, and its a race and get it to ensure you get it. As with the first advert the second closes in the same manner.

Advert 3

The third advert begins similarly to the first in that the Main Character struggling to complete a task as we saw in the first. However in this context the struggle is not during a physical race but more in the form of during a test, and focuses more on the idea of brain power. As with the first Usain Bolt then interrupts and suggest "Electric Shock" to character. We then see him steam ahead with his exam until completion and then come out dancing, pleased with the effort he has just put in. Overall the message the advert is trying to portray is that the drink has given him the needed brain power to complete the test adequately and pass. Again this advert ends just as the other two did.

The link below will take you to the adverts;
http://www.youtube.com/watch?v=6w18NYyB70I