Advert; Because of you.

ADVERT; BECAUSE OF YOU

Above is my advert promoting the sale of my digipak which links with the release of my teams new music video. I have ensrued that the advert was approptiate to the task through the use of colour and editing techniques. Evidence of colour includes the consistent house style through out my digipak and the advert above. The colour scheme ive chosen focuses upon the grundge rock colours of black and white with aspects of purple and blue which can be more focused upon both the rock and both style of colour schemes and the pink being biased towards the pop aspects of the music video. The music video is appropriate to task my including an image of the artist with the name of the artist and track title included. Another method which ive included in order to ensure my task is appropriate is through the simple use of punctual langauge which informs the audience of the key information within short sharp sentenances. At the very bottom of the page we can see the use of a white block in order to act as a bottom bar to hold the logos of main retailers of which the audience can purchase the item from. Even the saturation and contrast of the image have been adapted in order to comply with the rock theme and genre of the artist. To begin with the image had looked more as follows:

However as you can see the shot had been framed incorrectly and included items which were not relevant to the required purpose and therefore i have cropped the image in order to remove both the drain pipe and window. I personally also found that the framing of the shot showing the artist looking to the left was not the image i was personally after and therefore i have flipped the image horizontally.

When creating the advert i had to take into account and assess the use of fonts and the colours of which i chose for these fonts. Within previous work we had learnt that it was best to only use a maximum of 2/3 fonts within one piece of work. At its current state my advert actually uses four however i have ensured that the fourth which was used within the very bottom bar was small and simple and was as close to the style of another font as possible, i had to also take into account the readibility of the document and with this the colour choice of the text against the backgroudn which was acheived through assesing the housestyle of the digipak and trying to incoperate these simular colours into my work through a method of trial and error.

As you can see from the image before and the final advert i have excessivly manipulated the image through:

• Cropping



• Flip horizontally




• Overlay text



• Overlay image



• Brush tool as text back grounds



• Hue adjust



• Contrast Adjust



• Saturdartion Adjust.



• Photo Filter Warm