Availability and Technical Issues

During the creation of our video we of course discovered issues with technical malfunctions. Evidence of this has already been discussed with the issue of compressing the video which led to syncing issues.

Other technical issues which we discovered as a group were simple things like memory cards going missing and cameras not being charged, which led to inefficiency and slow progress within the production period.

Another issues which was apparent and common was that due to the small amount of macs which were available to use the two classes had to share the apple Macs with often two groups sharing one. Our group found that many time the other group would go and collect our apple mac just before we were supposed to have a lesson and therefore it wasn't of access to our group this situation happened often and led to our group being extremely behind and eventually arguments brewed between the two groups however after a while of misunderstandings and stress or failure the two groups managed to find a mutual understanding of how they could help each and balance the sharing so that each would be able to edit their video as they needed too in order to each meet their deadlines. All in it was a process of if we help them out now then they'll help us out later.

Digipak

Peer Analysis of Initial digipak:

Music Video - Draft ONE!

As you can see from watching the video above, the majority of the media students have experienced issues with uploading the videos onto youtube. When played through i movie the videos are in sync with the audio and the proof of this can be found within the DVD which we have created which clearly shows our video in sync, however once compressed in order to be saved in format which is adaptable for youtube the videos become out of sync and seem as though they were not synced correctly during the creation. We are working to address this issue during compression after we return to our work and look at how we shall re-edit and change aspects in order to improve our overall piece.

Advert; Because of you.

ADVERT; BECAUSE OF YOU

Above is my advert promoting the sale of my digipak which links with the release of my teams new music video. I have ensrued that the advert was approptiate to the task through the use of colour and editing techniques. Evidence of colour includes the consistent house style through out my digipak and the advert above. The colour scheme ive chosen focuses upon the grundge rock colours of black and white with aspects of purple and blue which can be more focused upon both the rock and both style of colour schemes and the pink being biased towards the pop aspects of the music video. The music video is appropriate to task my including an image of the artist with the name of the artist and track title included. Another method which ive included in order to ensure my task is appropriate is through the simple use of punctual langauge which informs the audience of the key information within short sharp sentenances. At the very bottom of the page we can see the use of a white block in order to act as a bottom bar to hold the logos of main retailers of which the audience can purchase the item from. Even the saturation and contrast of the image have been adapted in order to comply with the rock theme and genre of the artist. To begin with the image had looked more as follows:

However as you can see the shot had been framed incorrectly and included items which were not relevant to the required purpose and therefore i have cropped the image in order to remove both the drain pipe and window. I personally also found that the framing of the shot showing the artist looking to the left was not the image i was personally after and therefore i have flipped the image horizontally.

When creating the advert i had to take into account and assess the use of fonts and the colours of which i chose for these fonts. Within previous work we had learnt that it was best to only use a maximum of 2/3 fonts within one piece of work. At its current state my advert actually uses four however i have ensured that the fourth which was used within the very bottom bar was small and simple and was as close to the style of another font as possible, i had to also take into account the readibility of the document and with this the colour choice of the text against the backgroudn which was acheived through assesing the housestyle of the digipak and trying to incoperate these simular colours into my work through a method of trial and error.

As you can see from the image before and the final advert i have excessivly manipulated the image through:

• Cropping



• Flip horizontally




• Overlay text



• Overlay image



• Brush tool as text back grounds



• Hue adjust



• Contrast Adjust



• Saturdartion Adjust.



• Photo Filter Warm
  

ideas for digipak

Photo shoot for digipak and advert!

Here is a small selection of the photos which i took which i could use for my digipak and advert. Overall i took 65 photos of which we have reviewed and assessed each taking into account the lighting and reflection and the overall image in correlation to the music genre we are looking at.

My Ideas And Suggestions

When creating our music video we have tried to allow a balance of each others ideas so to not become an unfair imbalance biased to one member. This post will look at these ideas which i've had and shall included those which then went ahead and those which currently have not.

• Adapting the Kelly Clarkson abuse between parent-child to boyfriend-girlfriend.
• The style of the artist, Clothing and make up etc.
• The relevance of modernising Kelly Clarkson more like pixie Lott
• Focusing the style upon Pixie Lott.
• The mise-en-scenes for Jodi's singing scenes.
• The idea of eddies characters anger and wish to just burn the house down represented though lighting the match which is then blown out.
• The change of heart and realisation of wrong from eddies character
• Yet still the girlfriend leaves
• The leaving behind of the teddy to represent that she's leaving the old life behind.
• The idea that the Kelly and abused wife meet for coffee to show the link of the story and how its as if Kelly has been a friend to the wife she's listened to the stories all along and now she's telling them she was revealing the secrets in a sense and she's the one who's helped her leave.

Props used within our video

Previously i have discussed locations which we used, this post will look to discuss and assess the props which we used within our footage which allowed it to become more realistic.

Firstly the main prop which is used throughout the footage is the bottle of alcohol which often used within Eddies scene and it always in his hand this represents his alcoholic nature. The bottle itself did not contain red wine but instead we used an empty bottle of wine and replaced the contents with black current juice. The black current gave a realistic image as if the actors were actually drinking wine however the majority of the actors were underage and after our filming would be returning to lessons therefore they could not be drink actual alcoholic beverages. Originally we had used a bottle of 'Smirnoff Ice' however we felt this was an unrealistic image as a grown man who held a career as a business man would be unlikely to be an alcoholic due to a bottle of Alco pop.

During the dinner scene we set the table with plates which contained super noodles and bread which allowed us to provide a simple quick meal which would look as though the wife had prepare it of course contained on the table was eddies bottle of wine with each partner having a small wine goblet which again contained wine (black current juice). The dinning scene consisted of an average size dinning table with 3 chairs of which we only see two. The plates were paper plates due to the fact when the noodles were thrown on the floor by eddies character we didn't want to have the issue of the plate smashing and damaging Kirstin's floor nor upsetting her mother by breaking one of her plates.

In the living room the setting consisted of a two person red sofa which we see both characters use in different circumstances. Next to which is a small coffee table which gave the sense of a homely feel rather than a set up scene which seemed unrealistic. In another view of the living room in which we see the fight scene, we see a stereo and TV surrounded by DVD's again this shows that the setting is actually 3 dimensional and represents the more homely feel of the action. Both appliances are modern and up to date which reflects that eddie is a business man on a large income which would contribute to the idea of his stressful job.

Later we see the bedroom of the couple, we used Kirstin's sisters room due to the fact that she had a double bed. The room consisted of many small accessories and tit bits which some made it seem unlikely to be the room of a couple but this was our only choice.

Finally in the leaving scene we see bethany with a teddy bear which eddie originally give her in the 'please forgive me scene' this shows her sense of connection and aspect of still loving her husband. Bethany also carries a bag which is meant to represent her most needed and treasured possessions the bag is small in order to reflect that her husband is selfish and doesn't allow her to own much she is more his slave in some senses.

Filming; Day 3

As mentioned our filming on day one was less than a success with issues of actors being uncooperative and the filming itself being rushed. Therefore we decided it was for the best of our project that we came together and decided upon a new actor who could fill the role of the abused victimised wife. For this reason as mentioned in the previous slide which discussed complications the group recruited Bethany John for the role.

During our third day of filming we returned to Kirstin's house where we repeated the shots which we had taken with louise yet this time with Bethany in her place and the outcome was much to our desire. Here are a numerous amount of shots which show the success of this days filming.

The above image is of Eddie is a still capture of a mid part of a scene showing eddie during an anger scene, we can clearly see his emotion through his facial expression and the low camera angle shows a sense of power and authority whilst also giving a perspective shot from the wives view.
The above image again is a still capture of some of our footage which we took, in the image we see an over the shoulder shot of the abuse scene again we can see the bottle of alcohol is eddies hand reflecting his alcoholic nature. behind eddie is a slightly blurry image of bethany crying from where eddies character has just thrown her to the floor. The above image is of bethany this time the image was purposely taken in order to capture a close up shot of the emotion, distraught and pain which her character experiences throughout the entire video. The close up also shows a sense of her make up.

Video evidence of the work which occurred during the filming on day 3 and errors which occurred during this filming.:

The above video show evidence of an error initially on our behalf as we didn't frame the shot appropriately and as the action occurred we cut eddies head off therefore we show how we then reshot this to deliver the shot properly with framing aspects being taken into account.